Market Segmentation : a Step-by-Step Approach to Creating Profittable Market Segments

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Market Segmentation : a Step-by-Step Approach to Creating Profittable Market Segments

MCDONALD, MALCOLM - Personal Name; Dunbar, Ian - Personal Name;

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3101001687001

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Series Title: -
Call Number: 658.84 McD M
Publisher: New York : The Macmillan Press Ltd., 1995
Collation: xvii; 271p,; 24 cm.
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ISBN/ISSN: 0-333-63722-4
Classification: 658.84
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Subject(s): Marketing
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