APA Style

MCDONALD, M., Leppard, J, W. (1993). Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing (1). Illinois: .

MLA Style

MCDONALD, MALCOLM., Leppard, John, W.. "Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing". 1 Illinois: , 1993. Text.