APA Style

BOYD, J, H, W. et al (1998). Marketing Management : A Strategic Approch with a Global Orientation, 3rd. Ed. (3). Boston: Irwin/McGraw-Hill.

MLA Style

BOYD, JR.,, HARPER, W.. et al. "Marketing Management : A Strategic Approch with a Global Orientation, 3rd. Ed.". 3 Boston: Irwin/McGraw-Hill, 1998. Text.