Marketing Management : A Strategic Approch with a Global Orientation, 3rd. Ed.

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Marketing Management : A Strategic Approch with a Global Orientation, 3rd. Ed.

BOYD, JR., HARPER W. - Personal Name; Larreche, Jean-Claude - Personal Name; Walker, Jr., Orville C. - Personal Name;

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Detail Information

Series Title: -
Call Number: 658.8 Boy M
Publisher: Boston : Irwin/McGraw-Hill., 1998
Collation: xxii; 547p,; 27 cm.
Language
ISBN/ISSN: 0-256-22632-6
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: 3
Subject(s): Marketing Management - Global Orientation
Specific Detail Info: -
Statement of Responsibility: -

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