APA Style
Philip, K, ,. (1988).
Marketing Management : Analysis, Planning, Implementation and Control, 6th Ed. (6).
New Jersey:
Prentice Hall, Inc..
MLA Style
Philip, Kotler, ,.
"Marketing Management : Analysis, Planning, Implementation and Control, 6th Ed.".
6
New Jersey:
Prentice Hall, Inc.,
1988.
Text.