APA Style
Philip, K, ,. (1997).
Marketing Management : Analysis, Planning, Implementation, And Control , 9th. Ed. (9).
New Jersey:
Prentice Hall.
MLA Style
Philip, Kotler, ,.
"Marketing Management : Analysis, Planning, Implementation, And Control , 9th. Ed.".
9
New Jersey:
Prentice Hall,
1997.
Text.