APA Style
Philip, K, ,. (1994).
Marketing Management ; Analysis, Planning, Implementation, and Control, 8th. Ed. (8).
New Jersey:
Prentice Hall, Inc..
MLA Style
Philip, Kotler, ,.
"Marketing Management ; Analysis, Planning, Implementation, and Control, 8th. Ed.".
8
New Jersey:
Prentice Hall, Inc.,
1994.
Text.