APA Style

Dalrymple, D, J., Parsons, L, J. (1983). Marketing Management ; Strategy and Cases,3rd.Edition . New York: John Wiley & Sons.

MLA Style

Dalrymple, Douglas, J.., Parsons, Leonard, J.. "Marketing Management ; Strategy and Cases,3rd.Edition". New York: John Wiley & Sons, 1983. Text.