APA Style

Clancy, K, J., Shulman, R, S. (1993). Marketing Myths That Are Killing Business: The Cure For Death Wish Marketing . New York: McGraw-Hill Inc..

MLA Style

Clancy, Kevin, J.., Shulman, Robert, S.. "Marketing Myths That Are Killing Business: The Cure For Death Wish Marketing". New York: McGraw-Hill Inc., 1993. Text.