APA Style

KINNEAR, T, C., TAYLOR, J, R. (1996). Marketing Research : An Applied Approach 5th. Ed. . New York: McGraw-Hill Inc..

MLA Style

KINNEAR, THOMAS, C.., TAYLOR, JAMES, R.. "Marketing Research : An Applied Approach 5th. Ed.". New York: McGraw-Hill Inc., 1996. Text.