APA Style

KINNEAR, T, C., TAYLOR, J, R. (1987). Marketing Research ; an Applied Approach, Third Edition (3). New York: McGraw-Hill Book Company.

MLA Style

KINNEAR, THOMAS, C.., TAYLOR, JAMES, R.. "Marketing Research ; an Applied Approach, Third Edition". 3 New York: McGraw-Hill Book Company, 1987. Text.