APA Style

Gates, R., MacDaniel, C. (2004). Marketing Research Essentials SPSS Student Version 11.0 For Windows 4th ed (4). New York: Pearson/Prentice Hall.

MLA Style

Gates, Roger., MacDaniel, Carl. "Marketing Research Essentials SPSS Student Version 11.0 For Windows 4th ed". 4 New York: Pearson/Prentice Hall, 2004. Text.