APA Style

KINNEAR, T, C., TAYLOR, J, R. (1983). Marketing research: an applied approach, 2 ed. (2). New York: McGraw-Hill International Book Company.

MLA Style

KINNEAR, THOMAS, C.., TAYLOR, JAMES, R.. "Marketing research: an applied approach, 2 ed.". 2 New York: McGraw-Hill International Book Company, 1983. Text.