Marketing ROI the Path to Compaign, Customer and Corporate profitability | Perpustakaan Universitas Islam Indonesia

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Marketing ROI the Path to Compaign, Customer and Corporate profitability

Lenskold, James D. - Personal Name;

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Series Title: -
Call Number: 658.8 Len M
Publisher: United States : Irwin/McGraw-Hill., 2003
Collation: xi; 257p,; 24 cm.
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ISBN/ISSN: 0-07-14363-4
Classification: 658.8
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Subject(s): Marketing, Capital Investment - Evaluation
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Statement of Responsibility: -

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