APA Style

C., B, I, G., Hensel, P, J. (1992). Marketing Scales Handbook; A Compilation of Multi-Item Measures . Illinois: American Marketing Association.

MLA Style

C., Bruner, II,, Gordon., Hensel, Paul, J.. "Marketing Scales Handbook; A Compilation of Multi-Item Measures". Illinois: American Marketing Association, 1992. Text.