Marketing Scales Handbook; A Compilation of Multi-Item Measures | Perpustakaan Universitas Islam Indonesia

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Marketing Scales Handbook; A Compilation of Multi-Item Measures

Bruner II, Gordon C. - Personal Name; Hensel, Paul J. - Personal Name;

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Series Title: -
Call Number: 658.8 Bru M
Publisher: Illinois : American Marketing Association., 1992
Collation: xiv; 1315p,; 25 cm.
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ISBN/ISSN: 0-87757-226-7
Classification: 658.8
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Subject(s): Marketing Research - Statiscal Methods - Handbook,
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