APA Style

C., B, I, G. et al (2006). Marketing Scales Handbook; A Compilation of Multi-Iten Measures for Consumer Behavior & Advertising 1998-2001, Volume IV . Ohio: Thomson/South-Western.

MLA Style

C., Bruner, II,, Gordon. et al. "Marketing Scales Handbook; A Compilation of Multi-Iten Measures for Consumer Behavior & Advertising 1998-2001, Volume IV". Ohio: Thomson/South-Western, 2006. Text.