Marketing Scales Handbook; A Compilation of Multi-Iten Measures for Consumer Behavior & Advertising 1998-2001, Volume IV

Text

Marketing Scales Handbook; A Compilation of Multi-Iten Measures for Consumer Behavior & Advertising 1998-2001, Volume IV

Bruner II, Gordon C. - Personal Name; Hensel, Paul J. - Personal Name; James, Karen E. - Personal Name;

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3101005262001

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Detail Information

Series Title: -
Call Number: 658.8 Bru M
Publisher: Ohio : Thomson/South-Western., 2006
Collation: xxii; 842p,; 25 cm.
Language
ISBN/ISSN: 1-58799-205-1
Classification: 658.8
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Edition: -
Subject(s): Marketing Scale - Handbook
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