Marketing Scales Handbook; A Compilation of Multi-Iten Measures, Volume II | Perpustakaan Universitas Islam Indonesia

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Marketing Scales Handbook; A Compilation of Multi-Iten Measures, Volume II

Bruner II, Gordon C. - Personal Name; Hensel, Paul J. - Personal Name;

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Series Title: -
Call Number: 658.8 Bru M
Publisher: Illinois : American Marketing Association., 1998
Collation: xxii; 1045p,; 25 cm.
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ISBN/ISSN: 0-87757-261-5
Classification: 658.8
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Subject(s): Marketing Research - Statistical Methods - Handboo
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