APA Style

RAPP, S., COLLINS, T. (1987). Maxi Marketing ; The New Direction in Promotion, Advertising and Marketing Strategy . New York: McGraw-Hill Book Company.

MLA Style

RAPP, STAN., COLLINS, TOM. "Maxi Marketing ; The New Direction in Promotion, Advertising and Marketing Strategy". New York: McGraw-Hill Book Company, 1987. Text.