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Powerful Products : Strategic Management of Successful New Product Development

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Detail Information
Series Title
-
Call Number
658.575 Bea P
Publisher
New York : Amacom.,
Collation
xii; 274p,; 24 cm.
Language
ISBN/ISSN
0-8144-0566-5
Classification
658.575
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
New Products-Marketing,Product Management
Specific Detail Info
-
Statement of Responsibility
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