Private Label Strategy; How to Meet the Store Brand Challenge | Perpustakaan Universitas Islam Indonesia

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Private Label Strategy; How to Meet the Store Brand Challenge

Kumar, Nirmalya - Personal Name; Jan Benedict E.M. Steenkamp - Personal Name;

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Series Title: -
Call Number: 658.827 Kum P
Publisher: Boston : Harvard Business School Press., 2007
Collation: xiii; 267p,; 24 cm.
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ISBN/ISSN: 1-4221-0167-4
Classification: 658.827
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Subject(s): Label
Specific Detail Info: -
Statement of Responsibility: -

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