APA Style

Arndt, J. (1976). Research into Advertising: a State-of-the-Art-Review (EMCS), Vol. 10, No. 4, 1976 (1). Yorkshire: MCB Monographs.

MLA Style

Arndt, Johan. "Research into Advertising: a State-of-the-Art-Review (EMCS), Vol. 10, No. 4, 1976". 1 Yorkshire: MCB Monographs, 1976. Text.