APA Style

Zeithaml, V, A., Bitner, M, J. (2003). Service Marketing; Integrating Customer Focus Across the Firm, 3rd Ed. (3). Boston: McGraw-Hill.

MLA Style

Zeithaml, Valarie, A.., Bitner, Mary, Jo. "Service Marketing; Integrating Customer Focus Across the Firm, 3rd Ed.". 3 Boston: McGraw-Hill, 2003. Text.