APA Style
Lovelock, C., Wirtz, J. (2007).
Service Marketing; People, Technology, Strategy, 6th Ed. (6).
New Jersey:
Pearson Educations Inc..
MLA Style
Lovelock, Christopher., Wirtz, Jochen.
"Service Marketing; People, Technology, Strategy, 6th Ed.".
6
New Jersey:
Pearson Educations Inc.,
2007.
Text.