APA Style

Zeithaml, V, A., Bitner, M, J. (2000). Services Marketing : Integrating Customer Focus Across the Firm, 2nd Ed. . Boston: Irwin/McGraw-Hill.

MLA Style

Zeithaml, Valarie, A.., Bitner, Mary, Jo. "Services Marketing : Integrating Customer Focus Across the Firm, 2nd Ed.". Boston: Irwin/McGraw-Hill, 2000. Text.