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Services Marketing : Integrating Customer Focus Across the Firm, 2nd Ed.

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Detail Information
Series Title
-
Call Number
658.8 Zei S
Publisher
Boston : Irwin/McGraw-Hill.,
Collation
xxviii; 620p,; 28 cm.
Language
ISBN/ISSN
0-07-231221-1
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Service industries-Marketing
Specific Detail Info
-
Statement of Responsibility
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