APA Style

Zeithaml, V, A., Bitner, M, J. (1996). Services Marketing, 1st. Ed. (1). New York: The McGraw-Hill Companies, Inc..

MLA Style

Zeithaml, Valarie, A.., Bitner, Mary, Jo. "Services Marketing, 1st. Ed.". 1 New York: The McGraw-Hill Companies, Inc., 1996. Text.