APA Style
LOVELOCK, C, H., Wirtz, J. (2004).
Services Marketing; Managing People, Technology, Strategy, 5th Ed. (5).
New Jersey:
Pearson/Prentice Hall.
MLA Style
LOVELOCK, CHRISTOPHER, H.., Wirtz, Jochen.
"Services Marketing; Managing People, Technology, Strategy, 5th Ed.".
5
New Jersey:
Pearson/Prentice Hall,
2004.
Text.