Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing

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Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing

Smith, N. Craig - Personal Name;

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Series Title: -
Call Number: 658.802 Smi S
Publisher: London : London Business School., 2000
Collation: 0; 64p,; 30 cm.
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Classification: 658.802
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Subject(s): Social Contracts Theory,Social Marketing
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