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Strategic Brand Management : Building, Measuring, and Managing, Brand Equity

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Detail Information
Series Title
-
Call Number
658.827 Kel S
Publisher
New Jersey : Prentice Hall.,
Collation
xxv; 635p,; 24 cm.
Language
ISBN/ISSN
0-13-120115-8
Classification
658.827
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Brand Name Products-Management
Specific Detail Info
-
Statement of Responsibility
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