Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity | Perpustakaan Universitas Islam Indonesia

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Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity

Kapferer, Jean-Noel - Personal Name;

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Series Title: -
Call Number: 658.834 3 Kap S
Publisher: New York : The Free Press., 1994
Collation: v; 341p,; 22 cm.
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ISBN/ISSN: 0-02-917045-1
Classification: 658.834 3
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Subject(s): Brand Name Products-Management
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Statement of Responsibility: -

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