APA Style
Keller, K, L. (2003).
Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed. (2).
New Jersey:
Prentice Hall.
MLA Style
Keller, Kevin, Lane.
"Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed.".
2
New Jersey:
Prentice Hall,
2003.
Text.