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Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 2nd Ed.

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Detail Information
Series Title
-
Call Number
658.827 Kel S
Publisher
New Jersey : Prentice Hall.,
Collation
xxvii; 788p,; 24 cm.
Language
ISBN/ISSN
0-13-110583-3
Classification
658.827
Content Type
-
Media Type
-
Carrier Type
-
Edition
2
Subject(s)
Strategic Brand Management,Strategic Management
Specific Detail Info
-
Statement of Responsibility
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