Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 3rd Ed. | Perpustakaan Universitas Islam Indonesia

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Strategic Brand Management; Building, Measuring, and Managing Brand Equity, 3rd Ed.

Keller, Kevin Lane - Personal Name;

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3101005142001

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Series Title: -
Call Number: 658.827 Kel S
Publisher: New Jersey : Pearson Education, Inc.., 2008
Collation: xx; 692p,; 24 cm.
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ISBN/ISSN: 0-13-188859-3
Classification: 658.827
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Edition: 3
Subject(s): Brand Name Product - Management
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Statement of Responsibility: -

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