APA Style
Cravens, D, W. et al
(2000).
Strategic Marketing Management Cases, 6th. Ed.
(
6)
.
Boston:
Irwin/McGraw-Hill.
MLA Style
Cravens, David, W.. et al.
"Strategic Marketing Management Cases, 6th. Ed.".
6
Boston:
Irwin/McGraw-Hill,
2000.
Text.