APA Style

Cravens, D, W. et al (2002). Strategic Marketing Management; Cases, 7th Ed. + CD-Rom (7). Boston: Irwin/McGraw-Hill.

MLA Style

Cravens, David, W.. et al. "Strategic Marketing Management; Cases, 7th Ed. + CD-Rom". 7 Boston: Irwin/McGraw-Hill, 2002. Text.