APA Style

KERIN, R, A., PETERSON, R, A. (1998). Strategic Marketing Problems : Cases and Comments, 8th Ed. (8). New Jersey: Prentice Hall, Inc..

MLA Style

KERIN, ROGER, A.., PETERSON, ROBERT, A.. "Strategic Marketing Problems : Cases and Comments, 8th Ed.". 8 New Jersey: Prentice Hall, Inc., 1998. Text.