APA Style

KERIN, R, A., PETERSON, R, A. (2001). Strategic Marketing Problems : Cases and Comments, 9th. Ed. (9). New Jersey: Prentice Hall, Inc..

MLA Style

KERIN, ROGER, A.., PETERSON, ROBERT, A.. "Strategic Marketing Problems : Cases and Comments, 9th. Ed.". 9 New Jersey: Prentice Hall, Inc., 2001. Text.