APA Style

KERIN, R, A., PETERSON, R, A. (2004). Strategic Marketing Problems; Cases And Comments 10th ed (10). New Jersey: Pearson/Prentice Hall.

MLA Style

KERIN, ROGER, A.., PETERSON, ROBERT, A.. "Strategic Marketing Problems; Cases And Comments 10th ed". 10 New Jersey: Pearson/Prentice Hall, 2004. Text.