APA Style
Cravens, D, W., Piercy, N.
(2006).
Strategic Marketing, Ed. 8
(
8)
.
Boston:
McGraw-Hill.
MLA Style
Cravens, David, W.., Piercy, Nigel.
"Strategic Marketing, Ed. 8".
8
Boston:
McGraw-Hill,
2006.
Text.