APA Style

Himawan, B, -, 0, A. (2007). The Analysis of the Influence of Customer-Based Brand Equity On Customer Purchase Decision Making Regarding Cellular Phones; A Case Study of Nokia and Sony Ericsson In Yogyakarta . Yogyakarta: FE-UII.

MLA Style

Himawan, Baiquni, -, 03311143,, Aulia. "The Analysis of the Influence of Customer-Based Brand Equity On Customer Purchase Decision Making Regarding Cellular Phones; A Case Study of Nokia and Sony Ericsson In Yogyakarta". Yogyakarta: FE-UII, 2007. Text.