The Analysis of the Influence of Customer-Based Brand Equity On Customer Purchase Decision Making Regarding Cellular Phones; A Case Study of Nokia and Sony Ericsson In Yogyakarta

Text

The Analysis of the Influence of Customer-Based Brand Equity On Customer Purchase Decision Making Regarding Cellular Phones; A Case Study of Nokia and Sony Ericsson In Yogyakarta

Baiquni - 03311143, Aulia Himawan - Personal Name;

Description Not Available

Availability

Location name is not set Location name is not set

3121000035001

Available

Detail Information

Series Title: -
Call Number: 658.8 Bai T
Publisher: Yogyakarta : FE-UII., 2007
Collation: xvii; 106p,; 30 cm.
Language
ISBN/ISSN: -
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment