The Brand Mindset : Bagaimana Perusahaan-Perusahaan Seperti Starbucks, Whirlpool, dan Hallmark, Menjadi Merek Sejati dan Rahasia-Rahasia Lain dari Keberhasilan Pemerekan

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The Brand Mindset : Bagaimana Perusahaan-Perusahaan Seperti Starbucks, Whirlpool, dan Hallmark, Menjadi Merek Sejati dan Rahasia-Rahasia Lain dari Keberhasilan Pemerekan

Knapp, Duane E. - Personal Name;

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Detail Information

Series Title: -
Call Number: 658.827 Kna T
Publisher: Yogyakarta : Andi Offset., 2002
Collation: xxx; 309p,; 23 cm.
Language: Indonesia
ISBN/ISSN: 979-533-693-2
Classification: 658.827
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Brand Name Product-Manajemen
Specific Detail Info: -
Statement of Responsibility: -

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