APA Style

Knapp, D, E. (2000). The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success . New York: McGraw-Hill.

MLA Style

Knapp, Duane, E.. "The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success". New York: McGraw-Hill, 2000. Text.