The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success

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The Brand Mindset; How Companies Like Starbucks, Whirpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success

Knapp, Duane E. - Personal Name;

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Series Title: -
Call Number: 658.827 Kna T
Publisher: New York : McGraw-Hill., 2000
Collation: xxiii; 277p,; 24 cm.
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ISBN/ISSN: 0-07-134795-X
Classification: 658.827
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Subject(s): Brands-Trademarks
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