APA Style

Mark, M., Pearson, C, S. (2001). The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes . New York: McGraw-Hill.

MLA Style

Mark, Margaret., Pearson, Carol, S.. "The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes". New York: McGraw-Hill, 2001. Text.