The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes

Text

The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes

Mark, Margaret - Personal Name; Pearson, Carol S. - Personal Name;

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3101000648001

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Detail Information

Series Title: -
Call Number: 658.827 Mar T
Publisher: New York : McGraw-Hill., 2001
Collation: xii; 384p,; 24 cm.
Language
ISBN/ISSN: 0-07-136415-3
Classification: 658.827
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Edition: -
Subject(s): Brands and Trademark - Marketing
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Statement of Responsibility: -

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