APA Style

Hiebing, J, R, G., Cooper, S, W. (1990). The Successful Marketing Plan: A Disciplined and Comprehensive Approach . Illinois: NTC Business Book.

MLA Style

Hiebing, JR,, Roman, G.., Cooper, Scott, W.. "The Successful Marketing Plan: A Disciplined and Comprehensive Approach". Illinois: NTC Business Book, 1990. Text.