APA Style

Rangan, V, K., Bell, M. (2006). Transforming Your Go-to-Market Strategy; The Three Disciplines of Channel Management (1). Boston: Harvard Business School Press.

MLA Style

Rangan, V., Kasturi., Bell, Marie. "Transforming Your Go-to-Market Strategy; The Three Disciplines of Channel Management". 1 Boston: Harvard Business School Press, 2006. Text.